Please identify whether you are targeting new or existing customers.

The 'existing customer' option allows you to further specify the types of campaign you are running. Each of these different profiles has an impact on the potential response rate for that campaign.

Select whether you want to send your direct mail by First Class (1 day) or Second Class (within 2 to 3 days).

Please note for all postage prices we have assumed that the items are less than 100g. For example, they might be a postcard or small letter.

Are you planning a large or a more modest campaign? Please enter the number of items you plan to send.

Please enter the projected cost for printing and producing your campaign. These would include costs for all elements of production such as envelopes, labels, packing etc.

You will also need to enter how much it will cost you to post your campaign.

How much is your average order worth? Please enter the value in £ sterling.

What do you expect the response rate to your mailshot to be? Please note that response rates will vary by audience and campaign types. The figures we have provided are based on industry standards.

• New audience campaigns : 6%
• Existing audience – Create awareness campaign : 7%
• Existing audience – Customer retention campaign : 8%
• Existing audience – Customer development campaign : 5%
• Existing audience – Customer reengagement : 3%